Today my guest poster is Karen Baney, here to help up with a Fresh Start to Marketing ebooks.
Are you an author and getting down about your eBook sales or the lack thereof? If so, it may be time for a fresh start to your marketing efforts.
Doing too much of the same thing can cause your marketing messages to get lost in the crowd. For example, let’s say you’re in a cross-promotion group with about 20 people. You’ve tweeted out messages for each other somewhat consistently over the past four months—and the messages have been pretty much the same day after day after day. Perhaps you’ve started to see a decline in your sales or you just feel like this isn’t helping anymore. You’re probably right.
What happened? Why did this marketing strategy stop working? Well, your audience started turning a deaf ear because they’ve heard what you were saying. You are now white noise.
So, how can you freshen up your marketing?
- Try a new channel. If cross-promotion has become stale, then try some paid advertising. If paid advertising has become stale, try some guest blog posts. If guest blog posts have become stale, try cross-promotion. No one strategy in and of itself is necessarily ineffective. It could just be that you’ve worn out one particular channel for now.
- Freshen up your messaging. Whether you’re tweeting or using some other marketing channel, try writing new marketing messages. Perhaps you’ve used that reader’s comment one too many times. Or that novel line has lost its luster. Go back to your book. Spend a half hour flipping through the pages. Look for a new angle. Find new reviewer quotes to use.
- Pick a new audience. Does your book have broader appeal than the audience you’ve been targeting? If so, maybe it’s time to focus some attention on a different audience. For example, I have a Christian historical romance series set in Arizona in the 1860s. When I first started marketing, I focused on just Christian historical romance readers. But what about those who love westerns? I completely missed the obvious: my books were westerns. Here was this entirely different audience that would probably like reading them. Maybe the same could be true for you.
- Focus on beefing up an existing channel. Are you great at using Twitter, but terrible with Facebook? Maybe it’s time to spend less time on the first and more on the second. Get to know the ins and outs of the neglected channel better (i.e. Facebook).
These are just a few ideas on how you can breathe new life into your marketing. Did one of these ideas stand out to you? Do you have your own ideas? If so, take a few minutes to jot them down and start working on integrating your ideas into your marketing plan over the next few weeks.
Don’t forget about your old marketing channels or messaging. Save them for a future date when it’s time to mix things up again. Eventually, your fresh messaging will become stale and your old messaging might just be the fresh message you’re looking for. Marketing can be funny like that.
Best-selling self-published author, Karen Baney, enjoys sharing information to help authors learn about the Business of Writing. She holds a Masters of Business Administration from Arizona State University and has worked in various business related career fields for the past 20 years. She writes Christian Historical Fiction and Contemporary Romance novels. To learn more about her novels visit her website: karenbaney.com. Authors can find tips and information on self-publishing and marketing at: www.myauthorservices.com.